About the SWOT Analysis Tool
This analysis tool assists business with planning, helping them to achieve their goals, and manage potential risks. The analysis focusses on both internal and external factors related to the business. SWOT is an acronym and stands for: Strengths, Weaknesses, Opportunities and Threats.
Features of a SWOT Entry
There are a variety of ways a SWOT entry can look, and your task will dictate how you complete your SWOT. However, there are three features which each entry should have.
Strengths
Features:
Consider:
Ask yourself:
Sources of information:
Research the business and gather information from:
Additional Links:
Weaknesses
Features:
Consider:
Ask yourself:
Sources of information:
Research the business and gather information from:
Additional Links:
Opportunities
Features:
Consider:
Ask yourself:
Sources of information:
Research the industry and current business environment by gathering information from:
Additional Links:
Threats
Features:
Consider:
Ask yourself:
Sources of information:
Research the industry and current business environment by gathering information from:
Additional Links: