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STEEPLE Analysis: Home


About the STEEPLE

About the STEEPLE Analysis Tool

The STEEPLE analysis can be used by business to plan for a new innovation, strategising or in marketing. Analysing a business's external environment helps to manage risks.

The tool can be used for the business as a whole or a specific product/service offered by the business.


Sources of Information


  • Our social status significantly impacts our opportunities and access to resources. These aspects can include a society's/individual's: wealth, income, education, healthcare, social beliefs and lifestyle choices, buying/spending habits, leisure habits, social media consumption, engagement in cultural activities and level of global awareness/connection.


Sources of Information

  • News - access the school's subscription to Newsbank.
  • Social media accounts/influencers - TikTok, Instagram
  • Consider pop culture.
  • Does the business operate in an industry with an association?

The Australian Retail Association:  "As Australia’s peak retail body, representing more than 120,000 retail shop fronts and online stores, the ARA informs, advocates, educates, protects and unifies our independent, national and international retail community."

Meat and Livestock Australia: "MLA’s purpose is to foster the long-term prosperity of the Australian red meat and livestock industry by investing in research and marketing activities."

Australian Aviation: " Australian Aviation has been the trusted source of market intelligence and situational awareness for Australia’s aviation sector since 1977."



Technology shapes the way we process information as well as impacting our consumption. Consumers now respond positively to instant responses. Businesses must be alert to new technologies, maintaining relevance and guarding against becoming obsolete. 


Sources of Information