Representations: Home

Van Es, J (narrator) 2015–present, Gogglebox Australia, Shine Australia, Australia 2015–present, Gogglebox Australia, Shine Australia, Australia, tenplay.com.au/channel- ten/gogglebox/families

"This chapter provides a review of the role of the media in constructing and reinforcing stereotypes and discriminatory attitudes toward older Australians."

"Some media texts aim to attract a broad audience while others are for niche audiences with a specific interest."

"On this page you will find a number of training activities that focus on specific key learning points regarding communication skills ."

Links to a range of online resources for preparing and delivering a persuasive speech.

"These tips will help you get started with your speaking project. Rostrum will help you practise!"

This webpage has links to reports about advertising in Australia.

"Ad Standards manages the complaint resolution process of the advertising self-regulation system."

"Between 2007 and 2012, the Bureau conducted research into the extent to which Board decisions match community values,
as well as investigations into specific areas such as sex, sexuality and nudity, violence and discrimination and vilification
in advertising"

"The Ad*Access Project, funded by the Duke Endowment "Library 2000" Fund, presents images and information for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955. Ad*Access concentrates on five main subject areas: Radio, Television, Transportation, Beauty and Hygiene, and World War II, providing a coherent view of a number of major campaigns and companies through images preserved in one particular advertising collection available at Duke University"

"The Gruen team decode and expose all the messaging we fall for. Whether it's a juice label that thinks it's your long lost best friend or a gorgeous white line design on a Kmart plate, nothing will escape the Gruen gaze."

"Love them or hate them, stand aloof from them or engage with them, claim immunity from their persuasions or celebrate their memorability, there is no denying that the language of advertising slogans is pervasive, influential, and ubiquitous. It is estimated that the average western consumer is subject to 5,000 daily advertising messages across all forms of media. This makes it the most universal of creative literary forms."

"Advertising has a powerful impact on Australian society. It influences the public's consumer preferences and also helps shape society's values. Advertising is self-regulated in Australia, however is subject to a range of media codes and standards. This book explores ethical issues in advertising, such as false and misleading claims. The book also focuses on children's exposure to sports sponsorship, sexualised images, and the marketing of junk food, alcohol and gambling."

"This book presents a current overview of the state of Australia's media and explores a broad range of concerns, including: ethics and accountability; media ownership, control and editorial independence; freedom of the press; the government's regulatory responses to convergence; and advertising and journalistic standards, classifications and codes of ethics."

"In this study, the authors investigate the role of advertising in affecting the extent of bias in the media. When making advertising choices, advertisers evaluate both the size and the composition of the readership of the different outlets.

"Previous studies have been conducted on effectiveness of advertisement and on advertisement’s impact on consumer buying behaviour which depicted positive relationships. However, in this paper we have introduced a combination of different variables and attempted to examine their influence on consumer behaviour. This paper aims to determine which of these variables carries the most importance in terms of effecting consumer behaviour and which of these variables carries less significant impact"

"We model the market for news as a two-sided market where newspapers sell news to readers who value accuracy and sell space to advertisers who value advert-receptive readers. In this setting, monopolistic newspapers under-report or bias news that sufficiently reduces advertiser profits. Paradoxically, increasing the size of advertising eventually leads competing newspapers to reduce advertiser bias.

"English teachers looking at critical literacy in Queensland can require their students to explore stereotyping in Australian media. What better place to start than television advertisements? There are, at last count, 480 Australian advertisements reviewed on this site, available through the Australia filter. "

"Being a teenager is tough. We all remember those days. Times certainly have changed, but sometimes there’s a basic message that every teenager should hear from the Baby Boomer to the Y Generation and everyone in between..."

"The Australian news media provide an important lens through which we see ourselves and our nation: they both reflect and influence public discourse and priorities. This snapshot study of news media critiques the inclusion and
representation of young Australians (aged 4-18 years) in the news."

"Four Corners explores the world of Facebook and how your data is being mined to drive the huge success of the social media giant."

"Original digital video advertising (ODVA) refers to advertising using original digital video shown solely online."
"This paper highlights the change in women's roles as well as advertisers' and marketers' criteria for the content of original digital videos."

"Online and social media platforms employ automated recognition methods to presume user preferences, sensitive attributes such as race, gender, sexual orientation, and opinions...By identifying how inferential analytics may reinforce gender stereotyping and affect marginalized communities, opportunities for addressing these concerns and thereby increasing privacy, diversity, and inclusion online can be explored. "

"Educational resources to teach students about good digital citizenship, intellectual property and copyright through the lens of film and TV."

"The ‘digital revolution'has both positive and negative effects, which are explored in this timely book. On the positive side, people are increasingly being connected across distances with the greatest of ease and innovation via mobile phones, online social networking, blogging, gaming and e-learning. On the negative side are a range of social impacts that are also explored in this book, including internet addiction, cyberbullying, inappropriate exposure to pornography, privacy risks, and cyber crime."

"This information provides a general overview of Ad Standards Community Panel determinations on complaints about the portrayal of men and women (gender) in advertising."

"Paper shortages during the onset of the second world war put an end to the production of cigarette cards in 1940. Yet today women are still classified by their appearance and, thanks to visual media of all kinds, this is done with speed and ease. While cigarette packets are no longer the place to picture Western standards of beauty (they now specialise in picturing the macabre), contemporary beauty pageants are."

"In a nutshell this media literacy app lets you swap the audio and video from TV commercials directed at boys with those directed at girls and vice versa."

Tankard-Reist suggests that the increased ‘pornification’ of society, which advertising plays a significant part gives a false sense of empowerment to women. “It is socialising boys to view women as service stations and pleasure providers …. and that research has proven that the sexual objectivity of women leads to negative mental and physical health outcomes, such as depression, anxiety, low self-esteem, eating disorders and self-harm.”

A YouTube collection of ads aimed at boys and girls

"Since 1950, representations of mothers in ads did evolve. Yet, a mother's knowledge and expertise is still confined to consumption and the domestic sphere of family life..."

"Research and evidence over the past thirty years has shown that during major sporting events media coverage of women’s sports increases, yet outside such events coverage remains at less than 10%."

"If every woman in the world woke up one morning, slapped herself on the forehead and said "I am fine just the way I am", entire economies would crumble."

"British, Polish and South African students consistently reported more favourable feelings and judgements in response to the non-traditional ‘paternalistic’ advertisement than to the traditional ‘envious’ one."

"The objective of this research paper is to study how women's role portrayal impacts consumers' willingness to buy and to identify the difference in views of Indian men and women when it comes to the stereotypical role portrayal of women in advertisements."

"The article discusses studying media literacy where Kids Take on Gender Stereotypes in Advertising. Topics include Advertising is omnipresent in the lives of young people"

"“I’m Muslim, But I’m Not…” is a BuzzFeed video that addresses stereotypes about Muslims by showing a diverse range of young adult Muslims talking about different aspects of their religious, racial, ethnic, national, and gender identities. The video has two parts, where respondents are shown finishing the sentence “I’m Muslim, but I’m not…” in the first part, and “I’m Muslim, and…” in the second. "

"Professor M O Grenby looks at the ways in which children’s literature of the 18th and 19th centuries sought to improve its young readers, combining social and moral instruction with entertainment."

"These activities can be used in conjunction with specific media examples on CMP or more generally used to elicit class discussion and critical thinking."

"Australia has one of the most culturally diverse populations in the world, with at least 32 per cent from non-Anglo-Celtic backgrounds. Further, more than one in 10 Australians now identify with diverse
sexual orientation or gender identity; and just under one in five people report having a disability. Commentators are questioning why our TV dramas are not reflecting the diversity that is now such a ubiquitous feature of our workplaces, schools, commutes and neighbourhoods, and, for many of us, our own family backgrounds"

"...In countries like Australia however, where a white majority views any outside perspective as a form of exoticism in a similar vein to audiences of the 19th century, the tradition and tropes of minstrelsy (blackface, appropriation) go largely unchallenged...."

"The 10 most complained about advertisements to 30 June 2020 reflects a high level of community concern about discrimination or vilification and the depiction of people in advertising. The mid-year report on the most complained about ads in Australia also highlights community concerns about sex and nudity, violence, and sexually exploitative content. All but two of the ads were seen on free-to-air TV. For the first time, three different advertisements from one advertiser are amongst the top five of the most complained about ads. "
* Use the archive links on the LHS for other lists of controversial advertisements in Australia

Scroll down for links to excellent analytical resources about the role and impact of media.

"AUSTRALIA’S MEDIA is more concentrated than in some countries that are under dictatorships, such as Turkey and Russia. The ownership and management of practically all of Australia’s print and television media, with exception to Network 10, have links to the Liberal Party. News Corp, chaired by Rupert Murdoch and majority-owned by the Murdoch family, owns around two-thirds of the print media and is a majority stakeholder in Foxtel and Sky News."

"Some media broadcasters support and promote a particular side of politics, while others tend to be more neutral." An interesting map of the position of major Australian media groups on the political spectrum. Do you agree?

"Digital platforms are a key source of news and information for many Australians.
However, Australians remain concerned about the accuracy and trustworthiness of
news and information they consume online. "

"The principal objective of the ACMA research task was to identify and analyse relevant evidence on Australian consumer use and attitudes to news and current affairs within the four topic areas of commercialisation, impartiality, diversity and localism.
This report covers the topics of commercialisation and impartiality"