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About Porter's

About Porter's Five Forces

"First described by Michael Porter in his classic 1979 Harvard Business Review article, Porter’s insights started a revolution in the strategy field and continue to shape business practice and academic thinking today. A Five Forces analysis can help companies assess industry attractiveness, how trends will affect industry competition, which industries a company should compete in—and how companies can position themselves for success." (Read more here)

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Porter's Five Forces

Explanation

A business must understand the forces shaping its industry. That’s how they move from surviving to thriving. Porter’s Five Forces isn’t just a theory—it’s a blueprint for competing in the real world.

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